OBJECTIVE:
The course provides a concise overview of how practitioners can improve and diversify their online research by using non-Google search tools. Attendees will discover a whole new universe of prime information that is essential in due diligence, enterprise research and financial audits but mostly invisible to Google. Participants will walk away with hundreds of new information sources and streams that will complement their use of Google and sharpen their due diligence skills as trusted business advisers.

Part 1 – The best search tools you aren’t using but should.
Part 2 – Vertical search engines and general search tools

WHO WILL BENEFIT:
Practitioners who want to take their online discovery skills to the next level and search the Internet with more than just Google

LEARNING OUTCOMES:
Upon successful completion of this course, you will be able to: 

• cite leading alternative search tools to Google,
• use social media as search engines, and
• explain the key differences between vertical and lateral searching 

CONTENT:

•  Why Google is not enough to search the web
• Vertical searching vs. lateral searching
• Cluster search engines
• Privacy search engines
• User-generated content search engines
• Vertical search engines
• Deep fakes and synthetic media
• Using social media as search engines
• Public records searching
• The future of search 

PREREQUISITE:
Participants should have a basic understanding of Internet technology and online productivity services. 

COURSE LEADER: GARRETT WASNY, MA, CMC, CITP/FIBP