OBJECTIVE:
As in the past, they are expected to give sound, ethical advice on accounting matters. Yet, what used to be an end is now just a beginning. The press, the government, business leaders and others look to CPAs to bring judgment, honesty, clarity and transparency to many murky issues. This course goes beyond just "the rules" to discuss broader and deeper issues affecting the profession and your role in it. 

LEARNING OUTCOME:
By the end of this course, participants should be able to: 

• Identify difficult ethical dilemmas CPAs face in the private and public sectors 
• Identify factors that contribute to making better ethical decisions 
• Define the components of the "Trust Formula" 
• Identify steps to building trust
• Recognize natural behaviors that can put you at risk of poor ethical decision making

CONTENT:
The topics in this seminar include: 

• Interactive format that drives home the difficulty of reaching ethical decisions 
• Challenging and thought-provoking case-based discussion Designed to expand participants' thinking beyond traditional CPA roles 

APPLICABLE FOR: 
Anyone who might wrestle with ethical issues, especially anyone in a leadership role 
 
WHAT TO EXPECT: 

• After registering for the on-demand course, you will receive an email from Bridge (AICPA) with your login information within two business days. 
• You will be required to sign into Bridge to access your course. To create a password for your Bridge account, use the forgot password link. The email from Bridge may take a few minutes to arrive. Please also check your junk folder.
• You will have 180 days after registration to complete the course.  
• This self-study course allows the user to save their progress and return to continue later.